Nike and the Oregon Ducks’ Brand Experiment Rule an “Attention” Economy

By now, just about everyone around sports knows of the unique, privileged marriage between the NCAA Oregon Ducks and Nike President Phil Knight (a 1959 alum of the school).

Perhaps writer Michael Kruse put it best in his August 2011…

Blue Jays Logo Refresh: One Step Forward, Two Steps Back

No need for a double take. The Toronto Blue Jays baseball team have once again changed their logo. This time, they’re revisiting their original brand. The chief modifications to their first logo are slight but include a refreshed font, a…

The New Miami Vice

The Florida Marlins are no more. Meet the new look Miami Marlins. The brand is Miami Vice in 2012. Ownership and players introduced the new uniforms yesterday. Watch a video / Scan Slides

How Al Davis’ Oakland Raiders Brought Branding to the NFL

Upon taking over as coach for the 1963 season, the late Al Davis didn’t just lift the Oakland Raiders from a 1-13 record. He led the team to a 10-4 mark — the greatest single season turnaround in NFL football history.…

Pacquiao Stakes Brand to Hope, Handywork and Homeland

A new jacket by Nike — which will be worn by boxer Manny Pacquiao in the leadup to his pay-per-view fight this weekend against Juan Manuel Marquez — takes sport apparel branding in an interesting direction.

For Pacquiao, who is…

New Look for Winnipeg Jets

Last month, the Winnipeg Jets unveiled their new hockey jerseys. The ceremony was staged at the 17 Wing in Winnipeg in front of Dash 8, CF-18 and Hercules airplanes. Four players emerged from the belly of a cargo plane, each…